LEGO's Upcoming D&D Set Looks Amazing

March 19, 2024

LEGO has teamed up with a lot of other brands over the years, but this one in particular seems aimed directly at me. A new Dungeons & Dragons themed LEGO set will be launching on April 1st, 2024. I’m a sucker for tabletop games and also for LEGO in general, so I’m very tempted by this.

I first learned of it via a great Verge article, which has more details including a photo of the included one-shot campaign. Also, if you order before April 8th, you’ll get a bonus mimic chest? That is some powerful FOMO-based marketing.

Looking at this, I was curious about when all the LEGO brand partnerships started. As far as I can tell, it seems to have started in 1999 with a Star Wars set tied to the release of The Phantom Menace. More recently, LEGO Fortnite has been a big hit, and the list of LEGO set themes is increasingly filled with IP from other brands. It’s wild to see how much LEGO has embraced the “metaverse” idea.